Boho Bloom Maxi Dress

The boho dress we always packed for sunny escapes

Picture the dress that makes you feel effortlessly beautiful the moment you slip it on — that's the feeling behind Boho Bloom Maxi Dress. It's the dress we always packed for coastal holidays, weekend markets, garden lunches, and long afternoons spent wandering charming little towns. Light, flowing, and beautifully feminine, it's the kind of dress that makes getting dressed feel wonderfully simple. 🌸

• Graceful boho-inspired design: delicate floral detailing and a flowing silhouette create an effortlessly feminine look.
• Soft, breathable comfort: lightweight fabric keeps you cool and comfortable from morning through evening.
• Flattering relaxed fit: designed to drape beautifully while allowing you to move freely with ease.
• Versatile styling: perfect for holidays, brunches, beach walks, weekend markets, family gatherings, or simply enjoying a beautiful day out.
• Details: available in S–3XL, elegant V-neckline, three-quarter sleeves with roll-up cuffs, flowing maxi length, relaxed fit, and an easy pull-on style.
• Our farewell release: exactly 1,000 dresses from Our final collection before handing the boutique over to we. Once they're gone, they won't be restocked.
• Care instructions: machine wash cold on a gentle cycle or hand wash; hang to dry; do not tumble dry.

Join the women across Australia who've already made Boho Bloom Maxi Dress their favourite dress for effortless everyday elegance.

All prices are shown in AUD.

Picture it: stepping out tomorrow in a dress that feels light, flattering, and ready for wherever the day takes you.

⚠️ Important: sizing runs true to the AU size chart above. If you're between two sizes, we recommend sizing up for the most comfortable, flowing fit.

To be upfront: this isn't the cheapest boho dress you'll find—a fast-fashion version will always cost less. This one's made to become the dress you reach for season after season, and it won't be restocked once the 1,000 dresses are gone.

"I packed this dress for so many holidays because it always made me feel comfortable, confident, and ready for the day ahead. Now it's your turn to make memories in it." — We, backed by our 30-day money-back guarantee.