Floral Midi Dress

The floral dress we reach for on sunny afternoons

Picture the dress that makes you feel effortlessly elegant the moment you slip it on — that's the feeling behind Floral Midi Dress. Designed for women who love feminine style with everyday comfort, it's the dress we wear for garden lunches, weekend markets, coastal holidays, and leisurely afternoon strolls. Light, graceful, and beautifully flattering, it's the kind of dress that makes every day feel a little more special. 🌺

• Eye-catching floral print: a vibrant, artistic pattern that brings colour and confidence to your everyday wardrobe.
• Soft, breathable comfort: lightweight fabric that feels cool and comfortable from morning through evening.
• Flattering relaxed silhouette: designed to drape beautifully while allowing you to move freely and comfortably.
• Versatile styling: perfect for holidays, brunch with friends, family gatherings, beachside dinners, or simply enjoying a sunny day out.
• Details: available in S–3XL, elegant V-neckline, relaxed half sleeves, flowing midi length, and an easy pull-on design.
• The handover release: exactly 1,000 dresses to mark Our retirement and we officially taking over the shop — once this run sells through, it isn't being restocked.
• Care instructions: machine wash cold on a gentle cycle or hand wash; hang to dry; do not tumble dry.

Join the women across Australia who've already made Floral Midi Dress their favourite choice for effortless style and everyday elegance.

All prices are shown in AUD.

Picture it: stepping out tomorrow in a dress that feels light, looks beautiful, and leaves you feeling confident wherever the day takes you.

⚠️ Important: sizing runs true to the AU size chart above. If you're between two sizes, we recommend sizing up for the most comfortable, relaxed fit.

To be upfront: this isn't the cheapest floral dress you'll find—a fast-fashion version will always cost less. This one's made to become the dress you look forward to wearing season after season, and it won't be restocked once the 1,000 are gone.

"It wasn't for sale — well, it wasn't, until this year." — We, backed by our 30-day money-back guarantee.